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Our Customer: Traditional Rule Breakers


Our customer is creative and inspired; stylish but individual; adventurous yet centered. They respect tradition but make their own rules. They need to feel exclusivity in their wardrobe but don’t want to pay designer prices. The 5th and Hall customer wants to feel part of a local store culture rooted in fashion, lifestyle and community. They are college students and young professionals, who use their style as an individual expression of their active and successful lifestyle.